My inspiration comes from the unexpected.

I find the weird, the strange, and the delightfully odd moments of life to be the most enriching. Whether it’s the unique sway of every tree or a disturbingly Richard Nixon shaped blob of gum on the sidewalk, everyday peculiarities make me eager to wake up and create something that resonates with the masses.

From my time in customer service to my work in digital marketing, I’ve developed a voice rooted in entertaining realisms. It’s the same mindset that helps me understand why someone might sprint into a dry cleaner at 6:32 p.m. on a Tuesday, and how an observation like that can translate into understanding consumer behavior in media. These experiences have shaped my ability to turn human insights into persuasive, strategic storytelling that connects authentically with an audience.

I’ve learned to embrace the unconventional.

I am a Digital Media Buyer Trainee at a performance branding agency, based in New York City. Graduated from the University of Texas at Austin with a B.S. in Advertising from the Moody College of Communication and a minor in Business Administration from the McCombs School of Business. .